THE WORD — Lip Care

January of 2018, Maya Gabeira set the record for the highest wave ridden by a woman.  This wave, at Nazaré, Portugal measured 68 feet high - just over 12 times Gabeira's own height of 5'6.  Maya Gabeira was awarded a Guinness World Record for this record-breaking ride.  The danger in surfing such high waves isn't just in the height of the wave, but also in the bone-crushing strength when it comes down on a surfer.  This was not Gabeira's first time riding the waves of Nazaré, Portugal.  She had previously ridden the waves of this notoriously dangerous deep-water canyon and nearly lost her life.  After months in rehab, training, and getting...

Ladies and gentlemen!  When summer hits, most of us - even the people who like to “go tanning” -  immediately consider the SPF we are going to use to protect our skin from UVB rays.  No one wants skin cancer and if we can prevent it by using sunscreen we will. But how many of us think about that same level of care for our lips?   We should, because the delicate skin of our lips are a common spot for cancer, and no one wants lip cancer.  Of all the body parts that would be exposed to the sun, your...

We are so excited that #BellaTV featured Anjani Singh, our Founder & CEO. Ms. Singh was able to share with #BellaTV everything that makes Preventive Measures 101 an exceptional lip balm.  Additionally, Ms. Singh talked about how, as a premium brand, Preventive Measures 101's is involved in issues of cancer awareness and care, as well as women's empowerment issues.  Tune in and check out the video brought to you by Bella New York Magazine.    BELLA TV with Founder and CEO of Preventive Measures 101, Anjani Singh, and BELLA TV host Danita Chantel Posted by BELLA New York Magazine on...