THE WORD — Beauty

Why Do Lips Chap?

Unlike the skin on the rest of your body, the skin on your lips is thinner and more delicate. They are more regularly and directly exposed to the elements, compared to the skin of the rest of your body. Most importantly, they are void of oil glands like other parts of the skin, making them more susceptible to drying out and chapping.

What Can I Do About My Chapped Lips?

Once lips become chapped, there are multiple measures you can take to soothe and smooth chapped lips and keep them healthy all year.

For these reasons, your lips dry out faster, more often and become chapped. They require help to stay healthy and smooth. So what’s best to keep them healthy and sexy?...You've probably heard of lip masks and lip scrubs and wondered, "what's the difference?"

There are so many lip balms to choose from. What sets them apart from one another? Key Ingredients SPF or Non-SPF Flavors Tints ...and I can go on & on, medicated, plumping, CBD or Hemp Oil.   But what exactly does a lip balm need to accomplish? For most individuals it's moisture, and second, perhaps, SPF protection. Each lip balm has its own unique formulations that makes the point of differentiation. For Preventive Measures, we made sure we paid attention to continual moisturizing for the lips and a unique technology to deliver that moisture. Say Goodbye To The Re-Apply Our lip...

Preventive Measures will be featured on #BellaTV, Thursday, July 11th at 4pm Live on facebook.com/BELLANYC.  Our founder & CEO, Anjani Singh, will be joined by models, demonstrating how to use PM101 lip balms with your regular makeup, as a base for your lipstick.   Tune in and check out the video brought to you by Bella New York Magazine.