Behind The Brand


After 20 years of experience as a chemist the skincare industry, Anjani Singh was inspired to create her own line of unisex skincare products. Starting with a unique but necessary lip balm with SPF 30 and incorporating a moisture release technology through "super fruit" oils.

The inspiration for the lip balms came from her mother being diagnosed with neck & throat cancer, her mother's lips became Very dry & chapped from the cancer & undergoing chemotherapy treatment made it worse. The product was formulated not only with her mother in mind but to ALL cancer patients near & far who suffer from dry chapped lips from the cancer & chemotherapy treatment and for everyone who has a healthy active lifestyle to prevent damage to their lips.

Anjani launched Preventive Measures 101 dedicated to making a valuable difference in the lives of both men and women!!!