Behind The Brand


After 20 years of experience as a chemist in the skincare industry, Anjani Singh was inspired to create her own line of unisex skincare products. Concerned with the growing population of skin cancer she set out to create a unique, preventive SPF 30 by incorporating the technologies of a time-release moisturizer.

Anjani graduated with a Chemistry, BS degree from St. John’s University. She began her career at Estée Lauder Companies as a Developmental Chemist and continued on to become a fragrance evaluator for Quest International Fine Fragrances. She established Chayya Products Inc. in 1997 formulating various skin care products and now launching Preventive Measures 101 as her own private label, dedicated to make a valuable difference in the lives of both men and women.